Every transformation starts with a business problem.

Founders have brought kevin. to product market fit. The Operating model to get there was no longer fit the needs of scaling.

After initial self-serve explosion, the growth has stalled. I started with updating the positioning, which ultimately lead to launch of a spin off.

The company has faced a rapid growth, doubling its revenue within a year. Its operating model was not ready to deal with all the renewals in the coming year.

After the great success with self-serve, the company wanted to launch sales driven motions. Marketing and Sales were not aligned, hurting mostly customer experience and causing high burn.