kevin. (Series A)
Executive
Summary
Building a scalable commercial operating model for one of Europe’s fastest-growing fintechs as hypergrowth outpaced processes, systems and organizational structure.
Client
kevin.
Industry
Fintech
Stage
Series A
Revenue
$1M-$5M
Markets
EMEA
Team
~250 employees
The
Challenge
The Company has achieved strong product-market fit and was scaling rapidly across Europe. Commercial processes, systems and ownership had not evolved at the same pace, limiting visibility, execution, profitability and future scalability.
My Role
After initial launch of the CEE markets I partnered with executive leadership to redesign the commercial operating model, establish a global Revenue Operations function and align marketing, sales and customer success around scalable execution.
What
Changed
Built the Global Revenue Operations function
Redesigned lead-to-cash process
Introduced commercial operating model
Defined ownership and KPIs
Redesigned pricing and GTM processes
Built reporting and forecasting
Introduced enablement programs
Business
Outcome
Faster commercial execution
Improved cross-functional alignment
Better forecasting accuracy
Scalable commercial organization
Foundation for international growth
Key
Takeaways
Scaling wasn’t limited by sales performance. It was limited by the operating model behind the commercial organization.
kevin. (Series A)
Executive
Summary
Building a scalable commercial operating model for one of Europe’s fastest-growing fintechs as hypergrowth outpaced processes, systems and organizational structure.
Client
kevin.
Industry
Fintech
Stage
Series A
Revenue
$1M-$5M
Markets
EMEA
Team
~250 employees
The
Challenge
The Company has achieved strong product-market fit and was scaling rapidly across Europe. Commercial processes, systems and ownership had not evolved at the same pace, limiting visibility, execution, profitability and future scalability.
My Role
After initial launch of the CEE markets I partnered with executive leadership to redesign the commercial operating model, establish a global Revenue Operations function and align marketing, sales and customer success around scalable execution.
What
Changed
Built the Global Revenue Operations function
Redesigned lead-to-cash process
Introduced commercial operating model
Defined ownership and KPIs
Redesigned pricing and GTM processes
Built reporting and forecasting
Introduced enablement programs
Business
Outcome
Faster commercial execution
Improved cross-functional alignment
Better forecasting accuracy
Scalable commercial organization
Foundation for international growth
Key
Takeaways
Scaling wasn’t limited by sales performance. It was limited by the operating model behind the commercial organization.
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